SmartWool Merino250 & Timberland Modern Craft Design Projects

Betabrand’s most popular feature was how well they connect their community to the design process through their Future Concepts platform.

I coordinated many of Betabrand’s high-profile concept collaborations, but two I am the most proud of are the successful collaborations with SmartWool and Timberland.

Running the entire project from tip to tail, I was ultimately also responsible for art directing the final image gallery using only 3D render assets.

Like most high-level design projects for Betabrand, I was responsible for ensuring deliverables were created, uploaded to the website, in addition to writing communication emails for each stage of the project that was sent to Betabrand customers.

Once customers finalized a design through the voting process, the creative team set to work launching a product with a photo gallery comprised of 3D renders.