Claude Forever

In winter 2026, the California Academy of Sciences sadly lost one of its most iconic residents. Not only did this serve as a logistical challenge inside of the Academy, but it became clear to us that we needed to facilitate a celebration of life for the community that loved Claude.

The in-house Creative Studio Team was the first line of defense informing the public, working quickly to generate and deploy informational assets for visiting guests.

As Claude Forever came to fruition, I worked to closely with the marketing and digital engagement team to develop and produce all assets for the event. Working within the Claude 3-0 playbook, we worked with existing assets and previous collaborators like Nigel Sussman to create keepsakes in order to quickly meet the moment this campaign called for.