From 2018—2022, I managed a broadcasting team of 11: four producers, a dedicated stylist, and seven hosts who put on a minimum of four one-hour live shows every single week. In addition to overseeing show content and set dressing, I coordinated samples, created host schedules, and provided all the information my team needed to go live.

Since starting live shows, Betabrand has done live collaborations with brands like Quince, Madison Braids, and ThirdLove — all shows I personally produced and directed. These shows were considered a success by the collaborators, with Quince returning for a second show based on the initial show’s success.

I worked extensively with in-house engineering and marketing teams to strategize how to grow the live show and make it more effective and affecting — including expanding on live show functionality like polling the audience and developing new shows for different email audiences.